Who reads this, and what it is worth.
Written for anyone deciding whether to spend budget or attention here. The numbers below are the ones we can evidence. Where a figure is not yet meaningful we say so rather than dressing it up — a media kit that inflates its first thousand readers is not worth reading at the ten-thousandth.
What is actually being offered.
Audience figures are deliberately absent from this table. Ask and we will send current numbers with their source; we will not print a chart that flatters us.
Who this is built for.
The material is written for people who will be asked to defend a decision: allocators evaluating a systematic mandate, quants and engineers choosing infrastructure, and the risk, legal and compliance functions who have to sign off on an autonomous system. It is not written for retail traders, and the traffic reflects that — smaller than a consumer finance site, and worth considerably more per reader to anyone selling into this space.
Practically, that means the highest-intent surfaces are the strategy taxonomy, the glossary, the QIS Atlas, and the governance framework — reference pages people arrive at with a specific question and a budget behind it.
What we will and will not do.
- We will enrol in your referral program if we already recommend you, disclose it on every page it appears on, and send you the traffic that comes from a genuine recommendation.
- We will cross-publish original research, cite your work properly, and link to primary sources rather than summarising them into a wall.
- We will not sell a listing, sell a score, remove a criticism, publish sponsored content styled as editorial, or run display advertising of any kind.
- We will not add tracking beyond privacy-preserving aggregate analytics. There is no ad tech on this site and there will not be.
If that set of constraints makes the audience less useful to you, we are the wrong partner and that is a fine outcome for both of us.